High-fructose corn syrup, for example, now being labelled as corn syrup. This is because the harmful effects of fructose are becoming more widely reported. Hell, if it's in the mainstream news you can't really deny it any more.
Then you have aspartame, which has now been branded AminoSweet. There's a wide body of research showing how bad aspartame is for the brain.
Just goes to show that you need to be more aware than ever what's going into your mouth these days.